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How to deal with the new generation of intangibles

Updated: Oct 9, 2023

By: Steven Carey, Steef Huibregtse and Vishnu Bagri.


The new generation of intangibles come in many shapes and forms. Almost all are triggered by companies with new types of business models, with a significantly different configuration compared to their competitors. In order to rank the uniqueness of the new generation and make a distinction vis-a-vis the more routine intangibles, the following criteria could be used:

  1. a clearer definition of non-traditional intangibles is required

  2. certain elements in a business model need to be excluded from the definition of intangibles, e.g. certain value-drivers are not per se risk-bearing

  3. a practical set of criteria to use in determining whether an intangible is present in particular cases

  4. a distinction to be made between routine and nonroutine intangibles

  5. clear indication that only intangible assets which are protected and/or protectable and which can be legally transferred constitute genuine intangibles.


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